Target: Newborn/Infant/Toddler Floor-pad Reinvention

This visual strategy was used to refresh the in-store experience of age and gender delineation by fixture placement, art direction, and sign design. It was rolled out as a 100 store test in Target's Newborn/Infant/Toddler departments across the country.

Concept/Art Direction/Design: Megan Kerman
Creative Direction: Cheryl Watson

*All photography and artwork is for placement only. This iteration is unpublished.